Senior Marketing and Digital Content Officer

Branch

Operations

Section

Visitor Experience, Events & Marketing

Classification

APS Level 6

Position number

1085

Closing date

26 April 2026

Immediate supervisor

Director, Visitor Experience, Events & Marketing

Salary range

$99,734.00 to $111,701.00

Security clearance

Baseline

Eligibility

Under section 22(8) of the Public Service Act 1999, employees must be Australian citizens to be employed in the Australian Public Service (APS). All applicants offered employment will be required to successfully undergo a pre-engagement screening check, even if they have a security clearance. The screening check is conducted in accordance with the Australian Government Protective Security Policy Framework requirements. The successful candidate will be required to obtain and maintain a security clearance at the Baseline level. The successful applicant/s must be willing to share all relevant and required information.

The NCA encourages and welcomes applications from Aboriginal and Torres Strait Islander peoples, people with Disability, LGBTQI+ people, people from culturally and linguistically diverse backgrounds and mature aged people.

To apply for the role

Please email Recruitment@nca.gov.au the following documents:

Resume
Completed NCA Cover Sheet (see Attachments)
One-page pitch outlining how your skills and experience are relevant to the role (Maximum 1000 words). Please consider the job description/duties when developing your one-page pitch.

Incomplete applications may affect the ability to assess suitability for the role.

Job description

The Senior Marketing and Digital Content Officer will play an integral role in supporting the roll out of this new National Triangle
brand. Supporting the Marketing activities, work will be complex in nature and involve various activities that attract visitation and
encourage visitors to connect and explore the National Triangle.

Who we are

The National Capital Authority (NCA) has responsibility for the promotion of the National Triangle. Attracting visitors to celebrate
and engage with the story of the National Capital. Each year, experiences and activities are created that enhance the awareness of
the National Capital and its national significance, creating a safe precinct that welcomes visitors. The National Triangle is
supported by active marketing campaigns, social media and digital communications that engage the Australian public.

The NCA is currently going through a period of transformation, with a focus on building a precinct brand that will attract visitors to
the National Triangle. A major focus is the development a new National Triangle brand identity, campaign and website.

Duties

Working under limited direction, duties may include:
1. Develop high quality and creative advertising campaign briefs and liaise with internal and external stakeholders to deliver
successful tourism campaigns promoting the National Triangle as a premier tourism precinct.
2. Research, plan, develop and implement innovate digital campaigns using video and photography content for social media,
website and other National Triangle digital platforms used at the NCA, with a focus on developing content that creates
awareness of National Triangle campaigns and the growth of the National Triangle social media channels.
3. Manage and monitor the day-to-day National Triangle social media platforms, ensuring regular posting that promotes the
precinct’s tourism offerings, activities and events with high attention to detail. Liaise with audience to increase engagement
and satisfaction.
4. Keep up to date with industry trends, and lead discussions around digital improvements that will enable the National Triangle
to improve its communication and engagement with audiences.
5. Regularly review completed campaigns and digital content produced, by analysing performance metrics, and propose process
improvements to refine content and consistently captivate audience.
6. Assist in the financial management of the marketing budget. Oversee expenditure and ensure campaigns are managed within
the budget.
7. Responsible for the preparation and presentation of reports on marketing campaigns and performance to management with
support from the Manager, Marketing.
8. Liaise with internal and external stakeholders such as content creators, social media networks and other government agencies
to develop professional networks and represent the NCA at relevant meetings.
9. Undertake procurement activities and manage contracts for the Marketing Team, ensuring effective risk-mitigation
10. Provide administrative assistance on long-term projects and objectives under the direction of the Manager, Marketing.
11. Participate as a constructive member of the National Capital Authority and provide reasonable support with Branch functions
as required.

Preferred experience

Demonstrated experience in project management
Established network across Commercial, Government and Tourism sectors in Canberra.

Selection Criteria

Experience or qualifications in Marketing, particularly tourism.
Experience in developing digital marketing activities, and in creating creative digital interpretative content.
Experience in stakeholder management, collaborating with different stakeholders to achieve results.
Working knowledge of Adobe Creative Suite, particularly Photoshop and Premiere Pro.
Strong organisational and administrative skills with excellent problem-solving ability.
Ability to work autonomously and as part of a small team.
Ability to gain and maintain a security classification of Baseline is mandatory.

Contact Officer
Libby Bain
Phone: 6272 2970
Email: libby.bain@nca.gov.au

Attachments

nca_-_pn1085_-_senior_marketing_digital_content_officer_1.pdf

NCA Application Cover Sheet.docx

Acknowledgement of Country